cwsmithsonian.org

As an infomediary, RoweCom’s real advantage is in access to information. The customer shopping for a magazine is never more than a click away from information about whether RoweCom carries a particular journal or what the price is. In the physical world, the same customer may have to wait hours or days or weeks for [...]

Cambridge, Mass. Magazine subscription wholesaler Edge: Skips typical 2 to 6 percent sales commission and, instead, adds only a $5 or $7 per-order fee; turns 50 percent profit on each subscription. Challenge: Heavy marketing push; need for branding partners. Offline competitors running scared: Faxon, Ebsco